Embassy of India in Serbia

The Republic of India is represented in Serbia by the Embassy of India in Serbia. The mission is headed by the Indian Ambassador to the Republic of Serbia, HE Smt Narinder Chauhan.

IdeaWorks Design & Strategy Pvt Ltd
Gurgaon, India

theIdeaWorks is India's only communication design and strategy firm that specialises in place branding and public diplomacy. Over the past six years, it has handled Brand India campaigns across the globe, including those at Davos 2006, 2011 and 2012; along with Brand UK and Brand France campaigns in India.

Brand Serbia

"Brand Serbia" is the only organization in Serbia that deals with national branding of Serbia through creative industries, youth and tourism as the best channels toward achieving positive national image.

Organization "Brand Serbia" was established on the day of Nikola Tesla birth on July 10, 2014 by the EXIT Foundation as logical consequence of the fact that EXIT Festival is currently beside the best tennis player in the world Novak Djokovic, the best promoter of Serbia in the world. EXIT Foundation through organization of the Conference on national branding Rebrand Serbia ( based on its recognizable reputation has gathered famous foreign and local experts for destination branding as well as prominent individuals who will contribute to the work of "Brand Serbia" organization. At the very beginning of its existance "Brand Serbia" in cooperation with partners from India is starting with the implementation of the first public diplomacy project "INDIASERBIA" that is suppose to bring closer the people of our two friendly nations.

State of Exit Foundation
Exit Festival

EXIT Festival is one of the most prestigious music festivals in the world. It is held each July on Petrovaradin Fortress in Novi Sad, Serbia on more than 20 stages. EXIT Festival was established in 2000 as student movement fighting for freedom and democracy in Serbia and the region of Southeast Europe.

Best European Festival

Exit has won the award for the Best Major European Festival in January 2014 for the year 2013 at the "European Festival Awards" with 620.000 votes from around the world, among more than 300 festivals from 34 countries. In 2007 Exit was named the best European festival at the "UK Festival Awards 2007" and also was ranked as one of the top 10 festivals at the "European Festival Awards" in 2009, 2010, 2011 and 2012 as well as one of the top 10 festivals outside the UK at the "UK Festival Awards" in 2013.

Exit Adventure

Fifteenth edition of the best European Festival is marked by a large eight day EXIT ADVENTURE – best concerts of the year at Petrovaradin Fortress in Serbia and wildest parties till sunrise at the most beautiful Adriatic coast – Jaz – near Budva in Montenegro.

EXIT Foundation was established in 2010 in Novi Sad, with the idea to help young people in Serbia through various ways of providing schoolarships for them and their projects. EXIT Foundation since 2013 is devoted to key topics of social action: youth development, development of creative industries sector and destination branding.



Grand Prize Sponsor
Etihad Airways

Etihad Airways began operations in 2003, and in 2013 carried 11.5 million passengers. From its Abu Dhabi base Etihad Airways flies to 103 existing or announced passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas. The airline has a fleet of 102 Airbus and Boeing aircraft, and more than 220 aircraft on firm order, including 71 Boeing 787s, 25 Boeing 777-X, 62 Airbus A350s and 10 Airbus A380s. Etihad Airways holds equity investments in airberlin, Air Seychelles, Virgin Australia, Aer Lingus, Air Serbia and Jet Airways, and is in the process of formalising its equity investment in Swiss-based Etihad Regional*. For more information, please visit:

*Operated by Darwin Airline

Grand Prize Sponsor
Incredible India

Incredible India is the tourism brand of India managed by the Ministry of Tourism, Government of India. Incredible India was coined in 2002 to promote tourism to a global audience and since then developed as a leading global tourist brand.

Institutional Partner
National Institute of Design
Ahmedabad, India

NID is one of India's leading design institutes, which functions as an autonomous body under the Department of Industrial Policy and Promotion, Ministry of Commerce and Industry, Government of India. The institute is recognised by the Department of Scientific and Industrial Research (DSIR) under Ministry of Science and Technology, Government of India, as a scientific and industrial design research organisation. BusinessWeek has listed NID as one of the top design institutes in world.

Industry Partner
New Delhi, India is a leading Stock Photography firm that specialises in Indian content. It is engaged in content creation and distribution with its large network of contributors. Communication professionals source images from the large e-repository of copyright protected images. It creates a marketplace for sellers to monetise their work by benefiting from a pre-existing client base. This 4 year old startup-is a tech-enabled e-commerce portal that is fast emerging as the no. 1 in its domain space.